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LITTLE CAESARS SWITCHES U.S. AGENCIES

Little Caesars Enterprises of Detroit has given its account to Bozell Worldwide of Southfield, Michigan. The agency won the pizza-chain's business after a competition with Fallon McElligott of Minneapolis, Minnesota and Grey Advertising of New York. The incumbent on the account was Cliff Freeman & Partners of New York. In Canada, Little Caesars uses U.S. creative and handles the media portion of the account in-house.

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