CIBC OFFERS AIR MILES WITH MORTGAGE
By Adnews Staff
The Canadian Imperial Bank of Commerce has expanded its relationship with Air Canada. The bank is now offering a new mortgage program called Aeromortgage, offering customers one Air Canada Aeroplan mile for every dollar of regular mortgage interest paid. In addition, they will receive 5,000 bonus air miles when they sign up for the plan. Aeromortgage is available for a range of single family residential mortgages including new mortgages, transfers, refinances and renewals. CIBC is promoting Aeromortgage using national magazine ads in Time and Maclean's magazine, as well as ads in national and regional newspapers. In addition, the bank is supporting the plan in Asian newspapers. The campaign was created by Padulo Integrated of Toronto. CIBC has partnered with Air Canada for the past six years with the CIBC Aerogold VISA card. CIBC also offers the Club Z mortgage and the Better Than Prime mortgage.