CORONA GETS READY FOR BEER DRINKING WEATHER
By Adnews Staff
Encore Strategic Marketing Ltd. of Toronto is gearing up for beer season. The agency will launch a national campaign for Corona Extra beer in May using outdoor, radio and print ads. The beer is brewed by Cerveceria Modelo of Mexico. Toronto-based Molson Breweries markets the brand in Eastern Canada, while Mark Anthony Brands of Vancouver markets the brand in Western Canada. Encore has been handling advertising for the Corona brand in Eastern Canada since 1996. The agency won the business in Western Canada last fall.
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