BALLIN TO GROW OWN BRAND
By Adnews Staff
Ballin International of Montreal is looking to give its men's trousers more brand recognition and it recently hired The Brainstorm Group to help it. Ballin primarily makes private label pants for high-end stores in North America. The company also sells its men's trousers under its own brand name and wants to begin increasing this portion of its business. The Brainstorm Group was hired late last year without a review. The agency was hired after it was recommended to Ballin by another client. Until now, Ballin handled its advertising in-house with the help of graphic design firms. Brainstorm will launch a U.S. campaign for Ballin in the summer to promote the company's fall line of trousers. A Canadian campaign will be introduced at a later date.