NEXTMEDIA TO PROMOTE GEMINI AWARDS
By Adnews Staff
NextMedia of Toronto will launch a trade print campaign to promote the Academy of Canadian Cinema and Television's 12th Annual Gemini Awards. The agency won the business earlier this month without a competition. Agency president Nancy Smith is a past board member of the academy. NextMedia will be responsible for marketing, promotions, publicity and event management of the Gemini Awards. This is the first time the academy has used an agency. It decided to do so because "we could take it to another level," Smith said. The Gemini Awards celebrate excellence in Canadian television. They will be presented in Toronto on Feb. 27, 28 and March 1. NextMedia also handles marketing and communications for the Canadian Academy of Recording Arts and Sciences, promoting the Canadian music industry and artists through the annual Juno Awards.