GILBEY HELPS BOND SAVE THE WORLD, AGAIN
By Adnews Staff
U.S.-based Gilbey Corp. is in the movies again. The company's Smirnoff vodka will be seen around the world in the new James Bond flick, Tomorrow Never Dies, which will launch later this month. Bond will be seen with his favorite Smirnoff vodka in a passionate scene where he is reunited with a former lover. In Canada, Gilbey is promoting the brand's appearance in the movie using launch events in theatres and licensed establishments. The events will be organized by Gilbey, with the help of Harrison, Young, Pesonen & Newell of Toronto. Smirnoff vodka has been in James Bond movies since 1962, with the release of Dr. No.
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