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MICHELIN MAN GOES ON A DIET

By Adnews Staff

The Michelin man has slimmed down as he approaches his 100th birthday. The advertising character, which has been used in Michelin tire ads since 1898, will soon appear in a new slimmer version to mark his 100 years as a representative of the Dorval, Quebec tire maker. Until now, the character looked like a stack of tires with arms. His appearance has been changed many times over the years, but his waistline has always been inflated.

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