TVB CONFERENCE
By Adnews Staff
The Television Bureau of Canada will host its annual Sales Advisory Conference in Niagara-on-the-Lake, Ont. from Feb. 4 to 6. The event is open to all Television Bureau members, and is expected to attract senior sales, marketing and research managers from broadcaster organizations. The four main sections of the conference are the economy in perspective, changing the face of retail, selling the quality of TV and looking into the creative side of television. Speakers at the event include Midland Walwyn chief economist, director and senior vice-president Mark Mullins as well as writer John Torella.
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