RPM USES FIRST AGENCY RPM
By Adnews Staff
Technologies Corp. of Toronto has hired its first agency. The banking software maker recently gave its account to Campbell & Partners of Toronto after a competition with three other agencies. The agency was chosen because of its experience with such clients as Ross Dixon Financial Services and from projects such as Trimark's In-Sync financial planning software. RPM was a division of Footprint Software of Toronto, until RPM president David Poppleton bought the division from Footprint earlier this year. When RPM was a part of Footprint, advertising was handled in-house, or by agencies on a project basis. Campbell & Partners will introduce RPM's new logo and brochures for the company in the next few weeks. An ad campaign will be launched at a future date. RPM markets PowerRep, PowerNet and RPM Backoffice software for order administration and customer account management.