IRWIN TOY IS WEBBED
By Adnews Staff
After toying with the idea of going on the World Wide Web a Toronto company has taken the plunge. Irwin Toy can now be called up on computer screens at the address http://www.irwin-toy/com. "We designed our World Wide Web site to reflect the spirit of our products, our business and our company," says senior vice-president Scott Irwin in a release. The site, designed and produced by Hype! Inc. of Toronto, became active yesterday. It features interactive games, promotions, an on-line catalog of the company's most popular items and "a newsletter of late-breaking information and gossip". People can go through the site to send the toy company comments and questions by e-mail. For those interested in corporate finances, there are interactive annual and interim reports and a library of press releases. Retailers can visit the site to find out what products are available and when they are being shipped.