DUPONT PROMOTES CARPETS AS IMPORTANT DESIGN TOOL
By Adnews Staff
DuPont Canada of Mississauga, Ont. has launched a national print campaign to tell consumers that a carpet can set the entire mood, style and feel of a room or house. The ads suggest that people who are planning to decorate should consider starting from the floor up. DuPont makes Stainmaster carpets. The campaign also offers readers a free Stainmaster carpet design kit entitled "The Fifth Wall." It shows consumers how to enhance their home decor with wall-to-wall carpet and features tips and tricks of the trade on using carpet as an essential design element, including contemporary trends in the use of carpet such as special border techniques and sculpting, as well as overall color coordination ideas and techniques. The campaign was created by FCB Direct of Toronto.