KODAK PUTS ALL ITS ADVERTISING IN THE HANDS OF O&M
By Adnews Staff
Eastman Kodak of Rochester, New York has consolidated its U.S. advertising with Ogilvy & Mather of New York, dropping J. Walter Thompson of New York after a 50-year relationship. The move means O&M Toronto's office will handle all Kodak advertising in Canada. In Canada, JWT handled advertising for film and traditional cameras, while O&M created ads for photofinishing, Kodak's line of digital and Advantix cameras, as well as applied imaging.
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