TELUS LOWERS LONG-DISTANCE COSTS
By Adnews Staff
Edmonton-based Telus Corp. is guaranteeing its long-distance services are the cheapest. The company revamped its TELUS Your Way Long Distance savings plan this week which offering 30% off regular rates. Until now, customers saw savings of up to 25%. Other features such as a 60% discount off weekend and evening calls remain the same. In addition, TELUS will launch its Your Way Straight Savings long-distance plan at the end of the month, which offers long distance calling for 14 cents a minute anywhere in Canada during evenings and weekends, and 16 cents per minute during the day. Under both plans, if another long-disance company offers lower rates, TELUS will refund the difference. Both plans and the guarantee are being promoted using direct mail, print and TV created by Ogilvy & Mather's Calgary office.