WIC ENDORSES CHARITIES
By Adnews Staff
WIC Western International Communications has established the WIC Cares Campaign which will promote one charity each year with free advertising. The first beneficiary of the move is The Make-A-Wish Foundation, which grants wishes to children aged three to 18 suffering life-threatening illnesses. The organization will launch a TV and radio campaign later this month featuring a child who wanted herself, as well as her dog on TV. The campaign, which was produced by WIC, will be aired on 20 WIC TV and radio stations. The Make-A-Wish Foundation will also receive a donation of $50,000 from WIC.
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