JWT TOUTS NABOB AS TOP BEAN PRODUCERS
By Adnews Staff
J. Walter Thompson of Toronto has positioned the Nabob Coffee Co. as the coffee bean expert in a national radio campaign that began last week. The creative transports consumers to the edge of a volcano in the middle of a swarm of the Cicadas (a flying insect), as well as into the middle of a torrential rain and tropical wind storm. The goal of the ads is to show that the Nabob coffee experience delivers to all the senses. In addition, JWT will launch two TV commercials by late summer to promote two new coffee flavors from Nabob: Golden Java Sumatra, which is an Indonesian blend and Carnival Brazil.
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