ADIDAS CANADA CELEBRATES DONOVAN BAILEY WIN
By Adnews Staff
Just hours after confirming that Donovan Bailey is the world's fastest man, adidas Canada launched a TV spot to celebrate the victory. Bailey beat U.S. sprinter Michael Johnson in a 150-metre race on the weekend, taking home $1.5 million(US). The commercial takes the viewer through three of Bailey's athletic milestones. In the opening, Bailey is vying for the finish line and wins an Olympic Gold medal. By the end of the spot, Bailey is once again a winner, after beating Michael Johnson in the 150-metre race. The spot aired two hours after the race was finished. It was created by Promanad Communications of Toronto.
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