VEGGIE CUISINE HIRES FIRST AD AGENCY
By Adnews Staff
Yves Veggie Cuisine of Vancouver is using an agency for the first time and plans on launching its first-ever consumer ad campaign in the fall. The company hired Wasserman & Partners Advertising of Vancouver late last month after speaking with several other agencies. Wasserman was hired because Yves Veggie marketing vice-president Gabe Tonin worked with the agency when he was at McGavins bakery. In the past, Yves Veggie has relied on word-of-mouth and trade advertising done in-house. Yves Veggie makes vegetarian food including wieners, patties and burgers.
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