MOLSON REVAMPS GOLDEN
By Adnews Staff
Toronto-based Molson Breweries has reformulated its Molson Golden brand and will launch an Ontario TV campaign for the brew later this week. Molson Golden is now brewed using a two-step brewing process. The ads will feature three men: Eddie, Frank and Dave contemplating larger issues in life at a wedding, a funeral and a video store. The tag line in the campaign is "The True Color of Beer." The ads were created by Brandworks International of Toronto.
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