MAXI & CO. HITS NATIONAL CAPITAL AREA
By Adnews Staff
Provigo Inc.'s Maxi & Co. chain opened its first store in the national capital region this week in Gatineau, Que. Four other Maxi & Co. supermarkets have opened their doors since last fall. In all, Provigo plans to open seven new stores under the banner with two in the capital region, two in the Montreal area and three in Toronto. In addition, three existing Maxi stores in Quebec will be converted to the Maxi & Co. banner. Targeted at communities of 60,000 and more, the Maxi & Co. stores offer a wide range of goods and services including photo finishing, framing and laminating and dry cleaning. Groupe Everest Communication and Marketing Consultants of Montreal handles advertising for the Maxi division. In addition to the Maxi network, Montreal-based Provigo operates Provigo supermarkets in Quebec and LOEB stores in Quebec and Ontario.