LABATT PROMOTES DRAUGHT BEER
By Adnews Staff
Toronto-based Labatt Breweries of Canada launched a TV commercial earlier this month to promote its Carlsberg draught on tap. In the spot, a pint of the brew is poured from a Carlsberg draught tower by the bartender. Its journey is reviewed in slow motion as it is passed from patron to patron until it reaches its destination: the person who ordered it. The spot closes with a visual of the Carlsberg draught tower with the tag line, "Tapping into a bit of Europe." The spot was created by Bozell Worldwide of Toronto, while Radke Films, also of Toronto, directed the commercial. - 04-24-97
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