Not Guilty Wines debuts in Canada
By Derek Winkler
Australian alcohol-free wine brand Not Guilty Wines has launched in Canada. According to the company, the products are aimed at younger and health-conscious consumers. The line consists of three products: a pinot grigio, a red blend, a sparkling brut and a sparkling rosé. They are being exclusively distributed by Malinda Wines in Ontario, Alberta and British Columbia.
“The interest in and demand for non-alcoholic wine is only growing, with significant potential among younger generations,” said Grant Pittam, president of Malinda Wines. “Not Guilty resonates with consumers across all demographics in Canada. We're excited to be a part of that journey, through quality alcohol-free beverages that don't sacrifice taste, and celebrate every occasion.”