FORD UNLEASHES NEW ESCORT
By Adnews Staff
Detroit-based Ford Corp. introduced its 1998 Ford Escort ZX2 to the North American market this week. The sport coupe is aimed at young buyers and is being promoted using TV, print and outdoor. In Canada, some ads were created by Young & Rubicam of New York and adapted for Canada by the agency's Toronto office. Others were created by Y&R in Toronto. Ford will introduce its 1998 Lincoln Navigator to the North American market in July. It is a full-size sport utility vehicle.
« Back Next »
Comments
blog comments powered by Disqus