Engineers Canada breaks Building Tomorrows campaign
By Derek Winkler
Engineers Canada, the regulatory body for the engineering profession, has begun a campaign called “Building Tomorrows.” It is intended to encourage consumer to “think about engineers in new ways,” as “builders of solutions that make a difference in our world.” The national campaign consists of a 30-second television commercial, website materials at <https://buildingtomorrows.ca> and social media content. The creative make use of toy building blocks as a thematic image. The campaign will run for seven weeks in English and French.
“This campaign is the product of many years of planning and hard work from our provincial and territorial partners,” said Kathy Baig, president of Engineers Canada. “It helps expand understanding about the central role that engineers play in building solutions to address some of the most daunting challenges we face as a country, including climate change, healthcare, urban planning and safe infrastructure.”