Earth Rated debuts new branding
By Derek Winkler
Montreal-based pet products company Earth Rated has begun a rebranding initiative for its line of dog waste clean-up products. According to the company, the new branding is intended to emphasize that the waste bags are now made with 65% recycled plastic. The materials consist of a new visual identity, new packaging and an updated logo.
“With our new look, we're proud to put our name front and center because we stand by the quality and integrity of our products,” said Yael Grimman, chief marketing officer at Earth Rated. “This transformation goes beyond a new visual identity and fresh Earth Rated logo. Our new brand identity reflects our aspirations for the future, but it does not stray from the core values that define who we are as a company.”