
Pemberton Group hires Brand Factory
By Derek Winkler
Real estate developer the Pemberton Group has retained The Brand Factory of Toronto to create a brand for a new project in Markham, ON called Langstaff Gateway. The mixed-use development will consist of 50,000 residential units. According to the agency, The Brand Factory won the account on the basis of its experience with branding other mixed-use real estate developments.
“We're thrilled that Pemberton has recognized The Brand Factory as the premier branding agency in Canada by awarding us the business for this unprecedented new city centre,” said Joseph Sulpizi, president and chief creative officer at The Brand Factory. “We're looking forward to working with Pemberton to bring the vision for this incredible live-work-play community to life.”