CKCO LAUNCHES PHONE LINE
By Adnews Staff
CKCO-TV of Kitchener, Ont. is launching an interactive voice response telephone system tomorrow that will give consumers up-to-date news, and give advertisers an opportunity to promote their products and services. Consumers can get information such as news headlines, weather, sports scores, community events, entertainment and winning lottery numbers. Advertisers can sponsor a line to advertise such things as new products and special offers. Advertising to promote the line will begin this week using TV and radio created in-house. As well, all CKCO advertising in the future will include a plug for the line.
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