NEW SPORT DRINK MAY NEED CANADIAN AGENCY
By Adnews Staff
Beverage Source International of Del Mar, California will introduce its Rawlings sports drinks to the international market in mid-May. Currently the company is interviewing U.S. agencies to handle advertising for the line. BSI will decide within a week whether it will use the chosen U.S. agency for Canadian advertising or if it will hire a Canadian agency, spokesperson Mickie Barnett told Adnews last week. The drinks will be promoted using direct mail and point-of-purchase materials. Under an exclusive worldwide license form Rawlings, BSI will produce and market Rawlings Sport, a New Age sports beverage, Rawlings for Kids and Rawlings Natural Spring Water. U.S.-based Rawlings Sporting Goods Company manufactures sporting goods such as baseball gloves and basketballs.