Surfside extends cannabis ad service into Canada
By Adnews Staff
Surfside Solutions of New York has expanded its Surfside Platform cannabis marketing system into Canada. According to the company, the service combines a “customer data platform and a demand side platform” for cannabis businesses seeking to advertise to new and existing customers through websites and mobile applications. According to the company, the service offers advertising on approximately one million websites and mobile apps. Users can select audiences based on approximately 25 thousand attributes. The system also tracks in-store and e-commerce results from ad campaigns.
“We have been building our presence and capabilities in Canada through a series of partnerships and campaigns over the last twelve months and we can't wait to start helping more Canadian clients grow as we invest more heavily into this important market,” said Travis Scadron, vice-president of business development at Surfside.