Portofino Bakery debuts new branding
By Adnews Staff
Portofino Bakery of Victoria, BC has undertaken a rebranding initiative consisting of a new visual style. The new appearance and the tagline “Real Deal Bakery” will accompany the company’s expansion into grocery stores in western Canada. The new branding includes product packaging, a redesigned website, social media content and other elements intended to better reflect the company’s efforts to “improve the lives of its customers through better bakery products.” The new branding will be introduced at launch events at partipating BC grocery stores.
“Our core belief is simple,” said Portofino Bakery president Matt Cimon. “People want better bread and bun options than what is currently available to them, full stop. Our updated look is about sharing this belief with the world and, as our loyal fans will tell you, there is good reason to get excited about the bread aisle if it is stocked with Portofino Bakery products.”