Post opens Shreddies Wheat Dispensary
By Adnews Staff
Post Consumer Brands Canada has begun a promotion for its Shreddies cereal brand. Called the “Shreddies Wheat Dispensary,” the temporary installation in Toronto will offer consumers samples of the product line in an environment resembling a cannabis store. The installation will be open from June 9 to 12 and from June 16 to 19. The effort also includes a website at <http"//www.shreddieswheatdispensary.com>.
“Over the past few years, hundreds of cannabis stores have popped up all over the city,” said Amy Bernstein, senior brand manager at Post. “You can pretty much find a dispensary on every street corner. We wanted to introduce Torontonians to a dispensary unlike any other, one that would help fuel their day. That's why we're so excited to launch the first-ever wheat dispensary. There is no actual cannabis involved, just the 100% whole-wheat goodness of Shreddies breakfast cereal. What better way to discover the ultimate edible than through a delicious bowl of Shreddies?”