CFCF 12 UNLEASHES INTERACTIVE PHONE LINES
By Adnews Staff
Montreal-based CFCF 12 will begin offering advertising space over the phone lines next month. The TV station will begin offering an interactive telephone response system to be called Contact 12. Viewers will be able to access information such as news headlines, business and financial news, weather reports, sports, CFCF 12 programming information, daily horoscopes, soap opera updates, lottery numbers, contests and promotions. Advertisers will be able to sponsor phone lines. Advertising features include: direct connect, which transfers viewers directly to sponsors, fax-back capability, caller incentives such as contests, a monthly tracking record of consumers who heard the advertiser's message, database entry and fulfillment and on-air support through promotional spots.