Wondr Gaming forms agreement with MediaKits
By Adnews Staff
Wondr Gaming, a Toronto-based company specializing in loyalty programs and media properties focusing on competitive video gaming, professional sports and the music industry, has formed an agreement with MediaKits, a company that allows users to develop custom media kits online including data collection and analytics.
“Wondr builds creative content campaigns for some of the largest brands in North America, helping them understand and interact with GenZ and millenial gamers,” said Jon Dwyer, chairman and CEO of Wondr Gaming. “Live online streams that feature athletes, musicians and influencers playing their favourite video games for millions to watch, provide a powerful marketplace for brands to showcase their products. Our creative content campaigns and NFT offering rely on enriched data sets to better understand our growing audience, which now reaches nearly one billion views per month. Our partnership with MediaKits will help us better understand our audience and increase margins.”