Groupe Park Avenue sponsors Montreal Alouettes
By Adnews Staff
Groupe Park Avenue, operator of 21 automotive dealerships, has signed a two-year sponsorship agreement with the Montreal Alouettes football team. Through this agreement, Groupe Park Avenue will become the presenting sponsor of the team’s 2022 season tickets renewal campaign. The deal also includes additional elements that have not yet been announced.
“It is an honour to work with the Montreal Alouettes organization as an official partner for the next two seasons,” said Normand Hébert, president and CEO of Groupe Park Avenue. “This association is a first for Groupe Park Avenue within professional sports. The Als are a Quebec flagship that shares the same values as our business and it is extremely important for us to support local pillars that invest in the community. Established on Park Avenue in Montreal near Percival-Molson Memorial Stadium back in 1959, it was a natural fit for us to partner up with the team and reconnect with our roots.”