Hivestack, The Trade Desk begin joint venture
By Adnews Staff
Montreal-based Hivestack, a programmatic digital out-of-home advertising firm, has signed an agreement with The Trade Desk of Ventura, CA, a company specializing in digital advertising buying technology. Through this agreement, The Trade Desk and Hivestack will launch multiple programmatic DOOH services, as well as services related to other forms of media campaign. The collaboration will begin in Canada and expand to additional international markets including Singapore, the United States, Japan, the United Kingdom, Germany, France, the Netherlands, Belgium, Spain, Italy, Mexico, Korea, Malaysia, Thailand, New Zealand and China.
“I couldn’t be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising,” said Andreas Soupliotis, CEO of Hivestack. “We both share a goal of driving real world business outcomes, while also upholding the highest standards regarding consumer privacy, which makes this an ideal match.”