WESTERN GOES GLOBAL
By Adnews Staff
Western International Media of Los Angeles has teamed up with Initiative Media of Toronto and The Lowe Group of London, England to open a media company across Europe. Called Western International Media, Europe, the office began operations earlier this month at its headquarters in London. A phased roll-out across Europe will be completed by December, 1998. The move gives Western International Media worldwide capabilities for its clients. Initiative Media will use Western in Europe as a second network to handle conflicting business. Lowe will move all existing business into Western. The three agencies are part of the Interpublic Group of Companies.
« Back Next »
Comments
blog comments powered by Disqus