BBC Global News offers ad space for public health messages
BBC Global News, which operates the BBC’s 24-hour international news channel, BBC World News, and BBC.com have announced that they will replace up to 20% of its advertising inventory with messages from international and governmental organisations regarding the ongoing COVID-19 pandemic and related matters of public health. This inventory will be provided at no charge and will be aimed at television and online audiences outside the United Kingdom. BBC World News television is available in approximately 200 countries and territories, reaching approximately 465 million households.
“Our job is to report on the developing crisis around the world in a period when people need news they can genuinely trust,” said Jim Egan, CEO of BBC Global News. “But if we can support public health agencies in doing their job in these unprecedented times I feel we have a responsibility to help.”