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Artists for Real Climate Action begins campaign

Toronto-based advocacy group Artists for Real Climate Action has begun a campaign called “This Is Not a Drill” intended to raise awareness of climate change in advance of the upcoming federal election. The campaign consists of video public service announcements featuring Canadian personalities including Eric McCormack, Mary Walsh, Sheila McCarthy, Andrea Martin, Gordon Pinsent, Eric Peterson, Tatiana Maslany, Paul Gross, Megan Follows, Shawn Majumder, David Suzuki and others. These will be accompanied by a number of songs and events, as well as social media content and a website at <>.

“ARCA started as a group of friends concerned about the terrifying climate crisis, who believe that we can use our respective crafts, creative voices and platforms to get the message out to all Canadians that we need to vote for real action for climate change on October 21 and demand that our leaders make climate action a priority,” said ARCA founder Liisa Repo-Martell. “We are proud to have formed a collective of some of Canada’s outstanding artists from all disciplines and to roll out a series of funny, stirring, sometimes scary, but always hopeful messages that together, we can demand our government step up with robust policies and definitive action to protect the future of Canada and our planet.”

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