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Civilized Worldwide buys Cannabis Athletic Events
By Adnews Staff
Cannabis-themed media company Civilized Worldwide, based in Saint John, NB, has acquired Cannabis Athletic Events of Los Angeles. The company operates a cannabis-themed athletic event called The 420 Games. This event will be rebranded the Civilized Games and expanded to several additional cities in the United States. The event, launched in 2014, is intended to showcase how athletes can “use cannabis as part of a healthy, balanced lifestyle.”
“We're focused on being a world-class lifestyle company, and that can only happen when you have world-class experiences,” said Derek Riedle, publisher of Civilized Worldwide. “With Jim McAlpine and The 420 Games now part of the Civilized family, we have yet another great way to deliver on that promise. We can't wait to get started rolling out the Civilized Games and look forward to announcing new event locations in the months to come.”