Club Auto rebrands as Xperigo
By Adnews Staff
Club Auto Roadside Services of Markham, ON has changed its name to Xperigo as part of an overall rebranding initiative. The new branding is intended to better reflect the company’s “commitment to managing customer experience in the evolving world of automotive mobility.”
“After almost 27 years of operating under the Club Auto name, the decision to rebrand was not taken lightly,” said Dan Turner, chief operating officer at Xperigo. “The rebrand effort was a year-long process of discovery and creative development that incorporated feedback from team members, clients, prospects and industry experts. As a service provider that delivers ‘experiences-on-the-go,’ the name Xperigo conveys our commitment to an enhanced customer experience for our clients and their customers.”