Arizona Rattlers hire Imagination Park
Imagination Park Entertainment of Vancouver has been retained by the Arizona Rattlers indoor football team of Phoenix, AZ to develop a consumer augmented reality system. The system will allow attendees of Rattlers home games to use their smartphones to access promotional material, games and other interactive content. The Tucson Sugar Skulls, another team in the Indoor Football League, already makes use of a similar system from Imagination Park.
"Our fans will be treated to an augmented reality experience on their phones that will provide a unique game day promotion in a way never before seen," said Arizona Rattlers president Chris Presson. "Imagination Park created an AR platform we can use to manage our AR programs ourselves and keep content fresh and up to date."