Collins Barrow rebrands as Baker Tilly
Chartered accounting group Collins Barrow National Cooperative of Waterloo, ON has undertaken a rebranding initiative. The group will now operate as Baker Tilly Canada Cooperative. The group is an umbrella organization for 20 independent accounting firms. The rebranding is intended to align the Canadian brand with the Baker Tilly International network of which it has been a part since 2009. The materials are based on those introduced by the international group during its own rebranding undertaken last month. It includes the adoption of the tagline, "Now, for tomorrow."
"The new Baker Tilly brand is a symbol of our capacity to adapt to the ever-changing needs of clients around the world," said Ted Verkade, CEO of Baker Tilly International. "We invest in great relationships and conversations to achieve great futures. By embracing the opportunities and challenges of tomorrow, in the present, Baker Tilly Canada is creating a catalyst for innovation, growth and client success."