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WestJet breaks new brand campaign

Calgary-based WestJet has begun a national advertising campaign that introduces new branding for the airline. The new brand materials are intended to depict WestJet's "global ambitions." The campaign includes a television commercial called "Love Where You're Going."

"Today's announcement marks a pivotal time for WestJet," said Ed Sims, president and CEO of WestJet. "'Love Where You're Going' embodies both the thrill of travel and the sheer ambition we at WestJet have for our airline. Our 13,000 WestJetters are unique assets, and what we deliver for our 24 million guests is something that cannot be replicated."

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