Quebecor sponsors Festival du nouveau cinema
Quebecor has renewed its sponsorship of the Festival du nouveau cinéma in Montreal for a tenth year. The company will be the presenting sponsor of the event, which will take place from Oct. 3 to 14. Quebecor will also present the festival's Louve d'Or prize for best international film and the Prix de la diffusion for the best Canadian film. This prize will include an advertising package to promote the winning film. The sponsorship also includes promotion of the festival in Quebecor media properties. In addition, Videotron will provide telecommunications services and will broadcast a collection of films from the festival on its Illico service.
"The Festival du nouveau cinéma is an event we at Quebecor appreciate highly," said Pierre Karl Péladeau, president and CEO of Quebecor. "It has a unique character, an avant-garde philosophy and a very rich line-up of films. As a partner since 2009, we are pleased to be able to help bring the best movies from Quebec and the entire world to a wide audience at the festival and also on Videotron's Illico platform, which has created an FNC section for the occasion."