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Ontario BIA Association begins Digital Main Street program
By Adnews Staff
The Ontario BIA Association has begun a provincial program called "Digital Main Street" intended to assist small businesses to adopt digital technologies and techniques. The program represents an expansion of a similar program operated by the City of Toronto and the Toronto BIA Association. The new program will be funded by the Province of Ontario. It will cover elements such as electronic commerce, social media and back-office systems. Small businesses can register online at <http://www.digitalmainstreet.ca>, where they can also use an assessment tool to gauge their current use of digital technology.
"Today's announcement marks the start of an important program for Ontario's small businesses and our communities," said Kay Matthews, executive director of the association. "Small main street businesses are the heart of our communities, and we are committed to ensuring that they continue to flourish. Being digital is now a vital part of business success and we are passionate about ensuring that small businesses get the support they need."