BCDMA EVENT
By Adnews Staff
The British Columbia Direct Marketing Association will present Wunderman Cato Johnson president Mona Goldstein at a direct marketing event in Vancouver on Jan. 15. Goldstein and Marie-Jose Vinet of The Royal Bank of Canada will discuss the banks direct marketing hits and misses in the past year. The presentation will be a case study of what worked, what didn't and why.
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