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Studio Pascal Blais rebrands

Montreal-based animation production company Studio Pascal Blais has undertaken a rebranding initiative. The company has changed its name to Tonic DNA and adopted new visual imagery. According to the firm, the new branding is intended to represent its dynamic and innovative spirit. The company's services include 2D, 3D and computer animation, motion graphics, stop-motion animation, visual effects and live-action production.

"Tonic DNA reflects our 'directors 'n animators,'" said Stefanie Bitton, the company's vice-president and executive producer of advertising. "With their fresh and dynamic approach, they play a key role not only in our new name but also in our strategy moving forward. In coming months, we will set the stage for our future and certainly that of the animation community in Quebec."

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