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Jugo Juice begins Fuel Better campaign

Beverage retail chain Jugo Juice has begun a campaign called "Fuel Better" to promote its new line of no-sugar-added juice drinks. The campaign, developed by Jive PR & Digital, consists of four special influencer events that will take place in fitness studios in Vancouver, Calgary, Edmonton and Toronto. The effort also includes an online component called "Jugo Tastemakers" during which five Instagram personalities will demonstrate the health benefits of drinking one juice smoothie per day for 10 days.

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