ScribbleLive acquires Ion Interactive
Toronto-based content management company ScribbleLive has acquired Ion Interactive, an interactive content software company based in Florida. ScribbleLive will integrate Ion's services into its own to add additional interactive capabilities.
"At ScribbleLive, we are helping businesses make content their competitive advantage," said Vincent Mifsud, CEO of ScribbleLive. "Adding Ion Interactive's deep expertise and innovative technology is an exciting opportunity to help our customers create relevant and effective content. Buyers actually need to interact with a brand about 10 to 15 times before they buy a product. We want to help content-focused teams move beyond developing one-off experiences and consider their interactive brand as an opportunity to quickly drive relevant experiences and revenue. Every buyer touchpoint is an opportunity for insight and understanding."