AcuityAds signs agreement with Fraudlogix
Toronto-based digital advertising company AcuityAds has formed an agreement with Fraudlogix of Florida via which it will make use of Fraudlogix's online ad anti-fraud prevention system. The intent is to reduce the presence of fraudulent traffic in digital marketing campaigns.
According to the company, the new service uses a data refresh rate of one minute to screen out fraudulent traffic in the real-time bidding process. It also filters IP addresses suspected of generating fraudulent traffic through bots, click farms, data centers and other means. The system also makes use of a scoring system for determining the quality of traffic a campaign is receiving.
"Ad fraud continues to be a major area of concern for digital marketers worldwide," said Nathan Mekuz, chief technology officer at AcuityAds. "Without a fully-integrated fraud protection solution, advertising technology platforms are leaving their marketers' dollars open to attack. Integrating the Fraudlogix solution directly into our programmatic marketing platform is an example of how we've added another important layer of security to enhance our digital advertising offer, which is focused on delivering transparency and performance for our clients."