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Little Dragon Media launches Refugee to Entrepreneur program
By Adnews Staff
Toronto-based web design firm Little Dragon Media has begun an initiative called "Refugee to Entrepreneur." The program offers free web development and marketing services to qualifying refugees in Canada who want to start a small business or become self-employed. The package of services includes the design of a five-page website, along with a logo, webhosting and domain name registration for one year, site maintenence training, social media setup and placement in various search engines and online directories.
"A refugee technically has many of the skills and qualities required to be a successful entrepreneur, such as drive, hunger and resilience," said Penny MacGillivray, program coordinator at Little Dragon. "They often just lack the funds and marketing knowledge to take the leap into entrepreneurship, which is where we think we can help. When refugees get to work, they win and their community wins. Many refugees are highly educated and skilled people. Also, some of them were already running successful businesses in their home country before war and political turmoil pushed them to leave everything behind and flee their homeland. It only makes sense to help them recreate their businesses here whenever possible."